KUSHARY

Kushary explores the intersection of culture, identity, and modern design through the reimagining of a traditional Egyptian dish. My goal was to build more than just a visual identity, I wanted to create a system that honors heritage while making it accessible and relevant within a contemporary fast-casual context.

The concept centers on customization within tradition. Kushary is a layered, communal dish with deep cultural roots, and I translated that idea visually into a flexible brand system, one that feels structured yet adaptable. From the lotus-inspired logo to the typography and patterns, each element reflects balance: old and new, heritage and individuality, comfort and innovation.

Discipline - Corporate Identity

Programs - Illustrator, Photoshop, Indesign, Procreate