Yaban Matcha explores the meeting of Japanese and Arabian cultures through the lens of matcha. My goal was to create more than a brand identity,I wanted a system that honors tradition while feeling contemporary and approachable.

The concept centers on cultural fusion: Yaban blends Japanese tea rituals with Arabian flavors, translating that idea visually into a flexible identity. From the arch-and-palm logo to the muted, earthy color palette and hand-drawn illustrations, each element balances heritage and modernity, ritual and everyday enjoyment.