The Mashriq packaging design reimagines a sparkling beverage brand through the lens of Levantine culture, translating regional flavors into a refined and contemporary visual identity. The project focuses on elevating everyday ingredients, fig, pomegranate, blood orange, and Turkish delight, into a cohesive system that reflects both heritage and modern luxury.

The concept is centered around the idea of journey and exchange, inspired by historical trade, storytelling, and the movement of goods across Bilad al-Sham. Through stamp-shaped labels, detailed botanical illustrations, and fluid, calligraphy-inspired typography, the design evokes a sense of place, memory, and cultural richness. Each element works together to capture the vibrancy, sweetness, and depth of the Mashriq while creating a collectible and immersive brand experience.